Lead Product Design

Gainful is performance nutrition that unlocks your full potential. With personalized products—informed by science—and 1:1 access to Registered Dietitians, Gainful transforms the role that nutrition plays in your health, for today and for tomorrow.

Despite the forward-thinking approach Gainful is bringing to the nutrition supplement space, its website felt stuck in the past. I set out to revitalize the .com experience by utilizing an adaptive component library, photography that better resonated with our audiences, applied motion, and threaded teachable moments along the entire customer journey.