Carter's
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Carter's *
Bring back the joy of shopping with an app that grows with your kids
Objectives
Solve user drop-off after the child is 2+ years old
Seamless multi-brand integration
Role + Responsibilities
Senior Product Designer
Reinvigorated the UI to better reflect the joy that comes with having a child.
Optimized the UX and built bespoke features that were inherently helpful and engaging, as well as sped up the shopping process.
Shopping for children’s clothes should be about joy. We infused moments of delight throughout the experience.
A new shopping experience that centers around your child: offering relevant clothing suggestions, in the correct size, and celebratory milestone moments of your child's development.
The Results
The Results
Returning visits
+25%
Revenue
+75%
CVR
+20%
AOV
